FOR THE GREATER GOOD

DELL TECHNOLOGIES ESG VIDEO

This video + social was created to promote Dell Technologies annual Environment, Social and Governance Report.

Throughout this project, our goal was to amplify Dell's commitment to the greater good by emphasizing the results that were achieved. We're in a time where customers, decision makers, current and future employees value a prospective companies view on prominent social issues the most. This video demonstrates their commitment to creating technologies that drive human progress forward.

This project was incredible to work on as I held both Art Direction responsibilities as well as being talent on screen for the Upholding Ethics & Privacy section. video was shot during COVID, in four remote shoots all over the world. We captured Dell team members from Hong Kong, San Jose, Boston and Durham, NC.

In the end, we delivered one long-form video, four :15 versions for social, four static organic social posts per platform, a carousel for Instagram and a ESG series on Stories.

:15 SOCIAL CUTS

ORGANIC SOCIAL

Social posts highlighting impactful numbers that Dell’s accomplished towards its ESG goals.

INSTAGRAM CAROUSEL POST

Seamless instagram carousel highlighting Dell team members.

INSTAGRAM STORY POSTS

IG stories posts emphasizing the companies sustainability moonshot goals

LINKEDIN POSTS

:15 video posts on Linkedin promoting the ESG Report

Creative Director - Cam Todd
ACD - Jonathan Miller
Art Director - Orlando Faison
Copywriter - Daniel Miller
Executive Producer - Megan Murray
Senior Editor - Hannah Radcliff