dell ultrasharp 24 & 27” monitors

PRODUCT LAUNCH

Dell UltraSharp 24 & 27 Monitors offer unparalleled visual comfort. Jampacked with features such as an ambient light sensor, protection from harmful blue light emissions, to a smooth 120hz refresh rate, the visual comfort of this family of monitors is like a love letter to the eye.

For this product launch we created a campaign video, website + marcom.

CAMPAIGN VIDEO

Love Letter to the Eye Concept

Building on the Love Letter to the Eye concept, we spotlight the monitor in a stage-like setting, making it the undeniable focal point. The desk, adorned with fluffy pampas accompanied by a cozy blanket, as subtle nods to visual comfort, while a sultry lo-fi track sets the mood—evoking love with a smooth, refreshing energy as we unveil each product feature.

PHOTOGRAPHY

SITE BANNERS

Creative Director - Emily Grube
Art Director - Orlando Faison
Copywriter - Sierra Kenyon
Video Producer - Jaime Lovell
Photo Producer - Corey Hilton
CGI Post-Production Partner - Mystery Motion